Steven Tyler hasn’t quite attained Gene Simmons status when it comes to
branding his band, but the Aerosmith frontman has plenty of business
opportunities for himself. The “American Idol” judge stars in a new Burger
King commercial, which has already started airing on television. Now watch
the 30-second ad below.
In the ad for Burger King’s new crispy chicken strips, Tyler mouths off to
a manager who asks him to wear a hairnet, among other acts of defiance
(pretty tame for a major rock star, though). Most notably, he busts out
his harmonica for a little riffing.
The reaction to Tyler’s Burger King commercial is tame compared to the
controversy surrounding a similar ad featuring R&B singer Mary J. Blige.
Public criticism for Blige’s commercial suggested that the ad played up
racial stereotypes by presenting an African-American singing about fried
chicken. Blige herself
said she was not pleased with the commercial, and that the ad was not
presented in the way she originally agreed upon.
No word on how much Tyler was paid for his Burger King ad, but Mary J.
Blige earned a reported $2 million for hers, which was quickly pulled.
–Jillian Mapes, CBS Local