New Study: Songs That Reference Alcohol Encourage Binge Drinking

A new study has found that songs that mention alcohol, and specifically alcohol brands could be encouraging binge drinking.

Researchers from the University of Pittsburgh and Norris Cotton Cancer Center have concluded a study that found that teenagers who were more familiar with references to alcohol brands are more likely to drink.

The study surveyed 2,541 people in the US aged between 15 and 23. 59 percent of those asked said that they drink alcohol, and of those 18 percent admitted to binge drinking at least once a month.

Participants in the study were then given song titles with lyrical references to alcohol and asked if they could identify the alcohol and brand mentioned in the song. Those who could were more than twice as likely to drink alcohol and more likely to drink in exvess.

“The association between recalling alcohol brands in popular music and alcohol drinking in adolescents was a strong as the influence of parental and peer drinking and an adolescent’s tendency towards sensation-seeking,” said Brain Primack of the University of Pittsburgh.

What do you think does the study have merit, or is it just a coincidence? Let us know in the comments below.


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