Gene Simmons Wants to Trademark ‘Devil Horns’ Hand Gesture

By Abby Hassler

Kiss frontman Gene Simmons is trying to trademark the “devil horns” rock hand gesture. The bassist filed an application¬†with the US Patent and Trademark Office last Friday (June 9), according to The Hollywood Reporter.

Related: Gene Simmons Pays Tribute to Chuck Berry at Public Memorial Service

In the documentation, Simmons claims he first made the gesture popular during the band’s Hotter Than Hell tour in 1974. The rocker wrote he wants to register the hand gesture for “entertainment, namely, live performances by a musical artist; personal appearances by a musical artist.”

Whether or not he is granted the trademark, fans might love that Simmons even included a drawing in his application.

He’s aware that it means I love you in ASL right?

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