Saying “um” while talking is pretty common, and most people don’t really notice it—until someone points it out, and then it’s nearly impossible to ignore.
While it may pain someone to hear excessive use of the word, one Ariana Grande fan has decided to take one for the team, and eat a hot pepper every time Grande says “um” during her acceptance speech for Artist of the Year at the 2016 American Music Awards.
Pepper experts on Reddit determined the pepper to be a Fresno chili pepper, with a scoville level between 2,500 and 10,000. While it’s no Carolina reaper, it’s not an easy task to scoff down a bunch at once.
-source via mashable.com